Canned food, pasta or nothing. This is the common menu in shelters. Yet 72 000 unissued portions are thrown away every day in Czech canteens. Thanks to the purchase of Lunch Ticket, Zachraň jídlo transports portions that would otherwise be thrown away. The Life on a Plate campaign highlights the true story of a shelter resident. Her plate is used as a metaphor for the different life situations she has gone through. Because even one seemingly ordinary, wholesome meal can change people's lives.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: Zachraň Jídlo, Z.s.
Brand: Zachraň Jídlo, Z.s.
Production: Creative Embassy
Creative Director David Suda
Copywriter Aneta Lišková
Art Director Martin Šimon
Video Maker Pavla Valouchová
Animace Alija Štiková
Account Manager Marcela Zálohová
Strategie Daniel Provazník
Director Mughshot