E: 2. Film craft: Cinematography
Silver
#stronger in my own eyes
A strong story asks for strong expressive means. The camera does not draw too much attention to itself, it guides us through the story and binds us to the main hero and her emotions. Casting twins enabled us to create some tricks right with the camera. The image TV spot was part of the long-term creative platform You’re #Stronger Than You Think, whose goal is to boost the self-confidence of Czechs.
| Entrant: | VML, Creative Embassy |
|---|---|
| Agency: | VML, OAK Prague |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Production: | Creative Embassy |
| Executive Creative Director | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Group Account Director | Jakub Hereš |
| Client Lead | Tomáš Dvořák |
| Senior Account Manager | Petra Dudková |
| Junior Account Manager | Thi Ngoc Anh Nguyenová |
| Copywriter | Michaela Brůhová, Jaroslav Kratochvíla, Tomáš Křešnička |
| Art Director | Valerie Rónová |
| Strategic planner | Lucie Brichová |
| Director | Jan Švejkar |
| Producer | Jana Brožková, Václav Sládek |
| Editor | Marek Krakovský |
| Photographer | David Turecký |
| Director of Photography | Michal Babinec |
| Music Composer | Alessia Cara - Scars to your beautiful |