B: 2. Social: Influencer talent
How Martin Hranáč (not) had a salad in Vaňkovka
Influencer Martin Hranáč and his two girlfriends are deciding what to buy for their new boyfriend. He guides us through the shops in Galeria Vaňkovka and what services are offered there. When creating the spot, we relied on the personality and wit of Martin Hranáč. We wanted to avoid the usual clichés that are often found in such spots and bet on originality and wit. 615 thousand views, 10.8 thousand likes, 120 comments.
| Entrant: | Media Age s.r.o. |
|---|---|
| Agency: | Media Age s.r.o. |
| Advertiser: | Galerie Vaňkovka |
| Brand: | Galerie Vaňkovka |
| Production: | Media Age s.r.o. |
| Creative Director | Martin Kusák |
| Manager | Filip Svoboda |
| Copywriter | Radek Babička |