C: 3. Entertainment
Bronze
ADIKTS - Through Binge Watching to Prevention
Over 40% of Czechs over the age of 15 have tried an illegal drug at least once. 33% consider audiovisual works the best form of prevention. Shortcuts campaign, based on the idea of drugs as a path to instant solutions, has chosen Adam Sedlak's ADIKTS series as the key to the young audience. The aim of unique brand entertainment created for Czech TV streaming platform is to attract young adults to the topic, trigger a public discussion, and create a bridge to the following educational campaign.
| Entrant: | McCann Prague |
|---|---|
| Agency: | McCann Prague |
| Advertiser: | Česká asociace pojišťoven |
| Brand: | ČAP |
| Production: | Shore Points, Česká televize |
| Chief Creative Officer | Leonard Savage |
| Creative Director | Aleš Brichta |
| Creative Director | Vítězslav Štrobl |
| Art Director | Robert Houzar |
| Group Account Director | Michal Míka |
| Account Manager | Bára Divíšková |
| Photographer | Patrik Klema |
| Director | Adam Sedlák |
| Director of Photography | Dušan Husár |
| Producer | Jan Matoušek (ČAP), Jakub Jíra, Kryštof Zelenka (Shore Points), Jakub Mahler (ČT) |
| Editor | Šimon Hájek |
| Music Composer | Oliver Torr |
| Sound Design | Jakub Jurásek, Jan Šulcek |
| Casting | Mája Hamplová |
| PR Agency / Talent Agency | Hero & Outlaw / Renegadz |