A: 9. Advertisements For Good
Disrespect to animals is engraved in us
Words carry more weight than we realize; they reflect our thoughts. The fact that the swear words we use daily are names of farm animals is no coincidence. It reflects a deep-rooted disrespect within us. We are among countries where farm animals face the cruelest treatment. To start changing this, we need to change the way we think about them. Our campaign aimed to introduce the One Heart Foundation and spark a discussion on our relationship with farm animals, avoiding violent images and guilt.
| Entrant: | OAK |
|---|---|
| Agency: | OAK/ Creative Embassy |
| Advertiser: | ONE HEART |
| Brand: | ONE HEART |
| Production: | Creative embassy |
| Executive Creative Director | Tereza Svěráková |
| Creative Director | Eugen Finkei |
| Copywriter | Dan Friš |
| Art Director | Vítek Mecner |
| Director | Jan Švejkar |
| Producer | Václav Sládek |
| Producer | Vítek Pecka |
| Music Composer | Jan Šléška |
| Director of Photography | Radim Střelka |