F: 1. Branding
The identity of MAKRO CZECH GASTRO FEST
The company makro has long been involved in the growth and development of the Czech gastro scene. Which is why the largest gastronomic event in Central Europe was created. And such an event requires an identity that is close to all gastro professionals and enthusiasts, and at the same time universal enough to cover all the thematic areas of the festival. A very clean design solution was thus created, which elegantly blended into all the outputs - from billboard to stage to festival merch.
| Entrant: | Mark BBDO, a.s. |
|---|---|
| Agency: | Mark BBDO, a.s. |
| Advertiser: | MAKRO Cash & Carry ČR s.r.o. |
| Brand: | MAKRO Cash & Carry ČR s.r.o. |
| Creative Director | Martin Mareš |
| Art Director | Lucie Štorková |
| Web Designer | Petr Pliska |
| Copywriter | Jan Lenkvík |
| Copywriter | Lucie Bax |
| Designer | Lukáš Kubec |
| Manager | Šárka Zítová |
| Manager | Tereza Matoušková |
| Manager | Marie Kulková |