E: 10. Copywriting: Long
Publication on 30 years of Czech squash
Many letters, linear story telling like in history classes, dull graphics. That's what most "memoir" books look like. We said "enough". Thus, the book on 30 years of Czech squash looks like a squash court in your pocket with a rubber band evoking the boundary line. It’s packed with stories and interviews with personalities, emotions, colorful infographics and photos that remind us of all the important things. In short, more of a collector's item. A readable and visually attractive piece.
| Entrant: | Aetna, spol. s r. o. |
|---|---|
| Agency: | Aetna |
| Advertiser: | Česká asociace squashe |
| Brand: | Český squash |
| Production: | Aetna |
| Art Director | Adéla Geislerová |
| Copywriter | Jiří Punčochář |
| Manager | Martina Fojtů |
| Manager | Kateřina Kršková |
| Producer | Petr Galko |
| Executive | Dušan Fiala |