E: 5. Film craft: SFX & CGI
Fuel Tank, Moneta
In the ad over 1031 unique objects were utilized with 751 furnishing the garage alone. The exterior featured countless grass tufts&tree leaves, animated to mimic breeze for ultimate realism. Scanned 3D people were used for authenticity. Illumination in the interior was achieved through deployment of 24 individual light sources,whereas the exterior was bathed in light akin to the natural world, lit by a singular point light at infinity with coherent beams (Sun),maintaining sophistication&realism.
| Entrant: | Havas Worldwide Prague a.s. |
|---|---|
| Agency: | HAVAS Prague |
| Advertiser: | MONETA Money Bank |
| Brand: | MONETA Money Bank |
| Creative Director | Petr Čech |
| Creative Director | Jakub Kolařík |
| Art Director | Pavel Slováček |
| Copywriter | Zdenek Buchtela |
| Account Director | Lucie Fialová |
| Account Manager | Tereza Kudrličková |
| Account Director | Marcela Brabcová |
| Director | Dano Dekan |
| Producer | Alien Studio |
| Editor | Alien Studio |