#stronger even at Christmas

Česká spořitelna supports the self-confidence of people long-term with their #Stronger creative platform. In the autumn campaign, our hero overcame her inner saboteur who burdened her with unnecessary doubts. Our Christmas spot followed up on that story. A story about a girl who takes the matters into her own hands was shot in a cinematographic style, used unobtrusive, subtle camera narrative techniques that gave rise to the emotions, and delicate lighting to build the Christmas atmosphere.