A: 7. Campaign: Tactical
Snickers Screaming Rooms
The shopping mall at Christmas time is an extremely stressful place. After hours of gift hunting, we are frustrated and hungry. It all makes us want to scream! So we decided to harness the power of Christmas frustration and make your shopping experience go smoothly again. We've created the Snickers Screaming Room. A unique box where anyone who wasn't feeling themselves while Christmas shopping could come and shout out the new Snickers Creamy—a bar that made them feel like themselves again.
| Entrant: | Publicis Groupe Czech Republic |
|---|---|
| Agency: | MSL Czech Republic & Leo Burnett Prague |
| Advertiser: | Mars Inc. |
| Brand: | Snickers |
| Executive Creative Director | Kosta Schneider |
| Creative Director | Nikola Foktová |
| Art Director | Martin Božík |
| Manager | Josef Chrpa |
| Manager | Jana Pfeiferova |