B: 7. PR & Earned media
She's a rebel!
In the busiest time of the year, we had to promote a new action sci-fi title, Rebel Moon, that is nothing like the usual fairy tale movie people were about to watch. So we made our own film, using motives from one of the most iconic Czech Christmas movies, but added a twist - tailor made to Rebel Moon. Within a few days, we organically reached millions of Czechs and tens of media websites.
| Entrant: | Ogilvy s.r.o. |
|---|---|
| Agency: | Ogilvy s.r.o. |
| Advertiser: | Netflix |
| Brand: | Rebel Moon |
| Production: | Papaya Films Warsaw |
| Chief Creative Officer | Mike Martin |
| Creative Director | Michaela Pechanová |
| Art Director | Lais Veloso |
| Copywriter | Richard Kolbe |
| Account Director | Václav Rambousek |
| PR Manager | Tereza Raidová |
| PR Manager | Jakub Wija |