B: 7. PR & Earned media
Bronze
National Delay Day
National Delay Day used cultural, sports, and educational events to gain nationwide publicity and raise awareness of the speeding problem before one of the most tragic weekends on Czech roads – Easter. By delaying essential events as the national football cup, radio news, one of the most popular theatre shows, or university classes, the day attracted major TV News that delivered the message to over 25% of the population in just one day.
| Entrant: | McCann Prague |
|---|---|
| Agency: | McCann Prague / Hero&Outlaw |
| Advertiser: | Česká asociace pojišťoven |
| Brand: | Česká asociace pojišťoven |
| Creative Director | Vítězslav Štrobl |
| Creative Director | Aleš Brichta |
| Creative Excellence Manager | Alice Reindlová |
| Account Director | Michal Míka |
| Account Manager | Bára Divíšková |
| Chief Creative Officer | Leonard Savage |
| Chief Executive Officer | Jan Binar |
| Chief Media Officer | Petra Pipková |
| Social Media Manager | Monika Šindelářová |
| Media & Channel Specialist | Daniela Klapálková |
| Motion Designer | Catalina Wullich |
| Media | Jan Pfeifer (MEDIABRANDS) |
| Senior PR Consultant | Denisa Ladka Morgensteinová (Hero&Outlaw) |
| PR Consultant | Lucie Grošaftová (Hero&Outlaw) |
| Managing Director | Ivo Půr |