C: 3. Entertainment
Shortlist
A friendly match goal that went viral across the football world
Sparta Praha football club has showcased an entirely unique footage from a player's perspective. For a friendly game they equipped two players with special cameras, offering fans an unprecedented view of the game. And they chose wisely! Lukas Haraslin's goal went viral across the world, getting nearly 14 million views on TikTok. In total, the bodycam content on Sparta's social media reached approx. 21 million views and was even picked up by international media (Marca, Gazzetta dello Sport, etc.)
| Entrant: | 2Score |
|---|---|
| Agency: | 2Score |
| Advertiser: | AC Sparta Praha & epet |
| Brand: | AC Sparta Praha & epet |
| Creative & Project Lead | Svatopluk Smysl |
| Partnerships | Eva Šťastná |
| Content Director | Petr Horčička |
| Content Creator | Milan Zavřel |
| Content Creator | Radovan Baroň |
| Content Creator | Matěj Švehla |
| Technology & production | Mindfly |