Sparta Praha football club has showcased an entirely unique footage from a player's perspective. For a friendly game they equipped two players with special cameras, offering fans an unprecedented view of the game. And they chose wisely! Lukas Haraslin's goal went viral across the world, getting nearly 14 million views on TikTok. In total, the bodycam content on Sparta's social media reached approx. 21 million views and was even picked up by international media (Marca, Gazzetta dello Sport, etc.)

Entrant: 2Score
Agency: 2Score
Advertiser: AC Sparta Praha & epet
Brand: AC Sparta Praha & epet
Creative & Project Lead Svatopluk Smysl
Partnerships Eva Šťastná
Content Director Petr Horčička
Content Creator Milan Zavřel
Content Creator Radovan Baroň
Content Creator Matěj Švehla
Technology & production Mindfly